Released on: October 1, 2008, 2:55 am

Press Release Author: Semiconductor Corp. - PSoC Mixed-Signal Array

Industry: Computers

Press Release Summary: Cypress designs and manufactures semiconductor solutions that
permit innovation around the world. Cypress offers PSoC, the premier programmable
mixed-signal controller; the TrueTouch multi-touch and gesture-based input system;
CapSense capacitive sensing; wireless USB; West Bridge ultra-fast peripheral
controllers; as well as general purpose clock generators, image sensors, memory,
optical sensors, and more.

Press Release Body: Cypress’s New Portfolio of Touchscreen Solutions Includes
Multi-Touch All Point Offering On a Single Chip
Flexible PSoC®-Based TrueTouch™ Solutions Enable New, Dynamic User Experiences For
Consumer Electronics Devices
SAN JOSE, Calif., June 23, 2008 - Cypress Semiconductor Corp. (NYSE: CY) today
introduced the TrueTouch™ touchscreen solution based on the PSoC® programmable
system-on-chip architecture. The TrueTouch offering includes a single-chip
touchscreen solution that can interpret up to 10 inputs from all areas of the screen
simultaneously. This capability, known as "multi-touch all-point," enables designers
to create new usage models for products such as mobile handsets, portable media
players (PMPs), GPS systems and other products.
Examples of applications well-suited for multi-touch all-point functionality include
keyboard implementations, inputting multiple locations into a GPS, playing video
games on a mobile handset, and making multiple adjustments to sound and/or video
settings on a PMP.
In addition to the multi-touch all-point products, the TrueTouch family includes
devices that perform traditional touchscreen functions including interpreting single
touches, and gestures such as tap, double-tap, pan, pinch, scroll, and rotate. This
combined touchscreen portfolio of solutions is the industry's broadest. Information
on the TrueTouch family, along with a video demo, is available at
www.cypress.com/truetouch. In addition, Cypress will present a webinar entitled
"Designing Compelling User Interfaces with Multi-Touch All-Point Touchscreen
Technology" on June 25 at 9:00 a.m." Pacific Time. Interested parties can register
for the seminar at www.techonline.com/learning/webinar/208400682.
Touchscreens have become the user interface of choice for many applications."
Touchscreen technology addresses the conflicting demands for smaller products with
larger displays by eliminating traditional buttons without sacrificing screen size.
They also enable users to manipulate new functions easily and intuitively by
interacting directly with content on the screen. TrueTouch devices support
"projected capacitive" touchscreens, which offer numerous benefits over touchscreens
based on "resistive" technology. These advantages include optical clarity,
durability, reliability and cost-effective implementation of multi-touch features.
""Leading customers in a variety of markets, including smartphones, GPS and PMP
devices, have worked with us to help define the TrueTouch family," said Dhwani Vyas,
vice president of PSoC products for Cypress. "We are leveraging our established
leadership in the capacitive sensing markets to deliver the next generation of
touchscreen solutions that offer user interface designers unparalleled flexibility
and integration capabilities via the PSoC architecture."
"Our research clearly indicates that projected capacitive touchscreens for consumer
electronics devices are poised for strong growth," said Jennifer Colegrove, senior
analyst, senior analyst and author of the "Touch Screen" 2008 report at market
research firm iSuppli. "The TrueTouch family is targeted squarely at this segment."
Because of the flexible and programmable TrueTouch architecture, customers can
choose to work with a wide variety of touchscreen vendors and/or LCD module vendors
to create their designs. Other touchscreen solutions are not programmable and
require designers to implement a fixed solution with limited materials choices. In
addition, the TrueTouch solution utilizes the PSoC architecture's ability to
integrate additional functions such as driving LEDs, backlight control and I/O
expansion. These functions, in conjunction with flexible communication options (I2C
and SPI), allow for unparalleled system integration for touchscreen systems.
"The TrueTouch family is an excellent example of Cypress's commitment to provide
easy-to-use, cutting-edge solutions for human-machine interfaces," said Babak
Hedayati, sr. vice president of Worldwide Marketing and Applications for Cypress.
"Cypress is at the forefront of a number of emerging trends such as this, including
intelligent LED lighting, electric mobility, solar power and more."
Availability
The TrueTouch family includes the CY8CTST1xx single-touch devices, the CY8CTMG1xx
multi-touch gesture devices and the CY8CTMA100 multi-touch all point device. The
products, offered in 32- and 56-pin QFN packages, are expected to sample in August
with production in September. A high-resolution photo is available at
www.cypress.com/go/pr/photo/TrueTouch.
PSoC -- Because Change Happens
PSoC devices employ a highly configurable system-on-chip architecture for embedded
control design, offering a flash-based equivalent of a field-programmable ASIC
without lead-time or NRE penalties." PSoC devices integrate configurable analog and
digital circuits, controlled by an on-chip microcontroller, providing both enhanced
design revision capability and component count savings. They include up to 32 Kbytes
of Flash memory, 2 Kbytes of SRAM, an 8x8 multiplier with 32-bit accumulator, power
and sleep monitoring circuits, and I2C communications.
The flexible PSoC resources allow designers to future-proof their products by
enabling firmware-based changes during design, validation, production, and in the
field. The unique PSoC flexibility shortens design cycle time and allows for
late-breaking feature enhancements. All PSoC devices are also dynamically
reconfigurable, enabling designers to morph internal resources on-the-fly, utilizing
fewer components to perform a given task.
A single PSoC device can integrate as many as 100 peripheral functions saving
customers design time, board space and power consumption while improving system
quality. Customers can save from 5 cents to as much as $10 in system costs. Learn
more about PSoC products at www.cypress.com/psoc and receive free online training at
www.cypress.com/psoctraining.
About Cypress
Cypress delivers high-performance, mixed-signal, programmable solutions that provide
customers with rapid time-to-market and exceptional system value." Cypress offerings
include the PSoC® Programmable System-on-Chip™, USB controllers, general-purpose
programmable clocks and memories. Cypress also offers wired and wireless
connectivity solutions ranging from its WirelessUSB™ radio system-on-chip, to West
Bridge™ and EZ-USB® FX2LP controllers that enhance connectivity and performance in
multimedia handsets. Cypress serves numerous markets including consumer,
computation, data communications, automotive, industrial, and solar power. Cypress
trades on the NYSE under the ticker symbol CY. Visit Cypress online at
www.cypress.com.
www.cypress.com/go/se/23_June_Multi_touch


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